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Dr. TATBEEQ RAZA ULLAH

2 articles
United Kingdom Nottingham Business School, Nottingham Trent University

Biography

Tatbeeq is an Associate Professor of Strategy and Marketing at Nottingham Business School (NBS), Nottingham Trent University (NTU), and holds an honorary appointment at Nottingham University Business School (NUBS), University of Nottingham. He is involved in a wide range of activities at NBS, including teaching and supervising students at all levels, with several PhD candidates under his guidance. He served as the interim head of Marketing and Consumer Studies (MACS) Research Centre for over two years and is currently the director of the peer-review scheme (PRS) at the department. Tatbeeq also mentors numerous early-career researchers (ECRs), contributes to several review panels at NTU, participates in recruitment/selection interviews, and provides line management support to research-active staff, among other responsibilities. His work has been published in shape of several book chapters and articles in top-tier journals such as Long Range Planning, Industrial Marketing Management, and Journal of Management Inquiry. Tatbeeq also serves on the editorial board of Industrial Marketing Management. Tatbeeq’s research has received some outstanding attention. For example, a bibliometric analysis appeared in a recent article in Journal of Business Research (2022) reports that he is ranked at number 5 and 8 on the list of Top-20 authors in the field of coopetition based on page rank and total citations respectively. Tatbeeq was also ranked at number 77 in the list of 100 topmost productive and cited researchers in social sciences in Sweden by FOKUS 2019.

Publications by Year
Showing 2 of 2
BEYOND AUTOMATION: HOW SOCIAL, CONVERSATIONAL, AND EMOTIONAL INTELLIGENCE DRIVE CONTINUANCE INTENTIONS TOWARD INTELLIGENT VIRTUAL ASSISTANTS (IVAs)
Anish Yousaf Nottingham Business School, Nottingham Trent University
Saifeddin Alimamy College of Interdisciplinary Studies, Zayed University
Insha Amiin Nottingham Trent University
Abhishek Mishra Indian Institute of Management Indore
+2 more
Tourism and Hospitality Experience Management Developmental Paper Session
Tourism and Hospitality Experience Management Developmental Paper Session 2: Digital Innovations
BAM2026 Conference
Coopetition in Tourism & Hospitality: Driving Destination Performance Through Strategic Collaboration
Insha Amiin Nottingham Trent University
Anish Yousaf Nottingham Business School, Nottingham Trent University
TATBEEQ RAZA ULLAH Nottingham Business School, Nottingham Trent University
Abhishek Mishra Indian Institute of Management Indore
Tourism and Hospitality Experience Management Developmental Paper Session
Tourism and Hospitality Experience Management Developmental Paper Session 4
BAM2026 Conference