Artificial intelligence in omni-retail: orchestrating customer experience across touchpoints

AG

Andrea Gargiulo University of "Naples" Parthenope

DL

Daniele Leone University of "Naples" Parthenope

AC

Andrea Caporuscio University of "Naples" Parthenope

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session (1)

BAM2026 Conference

Artificial intelligence in omni-retail: orchestrating customer experience across touchpoints

AG

Andrea Gargiulo University of "Naples" Parthenope

DL

Daniele Leone University of "Naples" Parthenope

AC

Andrea Caporuscio University of "Naples" Parthenope

Marketing and Retail Virtual Paper Session Paper

Marketing and Retail Virtual Paper Session (2)

BAM2026 Conference