British Academy of Management

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Gamifying Wellbeing at Events: How Transformative Gamification Dimensions Influence App Engagement, Behavioral Intentions, and Attitudes toward Event Sponsors

Shinyong (Shawn) Jung Indiana University Indianapolis

Jijun Chen Colorado State University

Lenna Shulga University of Hawaiʻi at Mānoa

Tourism and Hospitality Experience Management Full Paper Session

Tourism and Hospitality Experience Management Full Paper Session 3: Sustainable Futures

BAM2026 Conference