The Rise and Fall of Luxury Brands in Subcultures: A Historical Case Study of Burberry and Aquascutum Embodying Coolness

ZC

Zhousheng Chang Yangtze Delta Region Institute of Tsinghua University

KW

Kun Wang The University of Manchester

Cultural and Creative Industries Virtual Paper Session Paper

Cultural and Creative Industries Virtual Paper Session

BAM2025 Conference

The Rise and Fall of Luxury Brands in Subcultures: A Historical Case Study of Burberry and Aquascutum Embodying Coolness

ZC

Zhousheng Chang Yangtze Delta Region Institute of Tsinghua University

KW

Kun Wang The University of Manchester

Cultural and Creative Industries Virtual Paper Session

Cultural and Creative Industries Virtual Paper Session

BAM2023 Conference