Dr. University Derby
3 articlesBiography
A creative lecturer who is passionate about marketing and helping students achieve their best. I draw upon a wealth of various international industry experience from apprentice to boardroom, and have taught a variety of Business and Marketing subjects at the University of Derby since 2010. An award winning lecturer who uses innovative and engaging teaching methods to get complex theory across in a simplified way. I believe in using live industry briefs where appropriate and have worked with a number of international and local employers to help students’ experience real world learning through interesting assignments. An early career researcher and currently work on several interesting projects discovering deep customer value using an innovative visual research methodology ‘ZMET’ applying this to this research further.