British Academy of Management

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Virtual Influencers and their Impact on Body Image and Self-Esteem of Generation Z Women

Hadil Ghanem University of Bedfordshire

Ioana Stoica University of Bedfordshire

Sanaz Vatankhah University of Bedfordshire

Hanadi Salhab Middle East University

Tourism and Hospitality Experience Management Developmental Paper Session

Tourism and Hospitality Experience Management Developmental Paper Session 1: Transformations

BAM2026 Conference