Prof Chi-Shiun Lai
2 articles
Taiwan
Publications by Year
Showing 2 of 2
Fake It till Advertisers Make It: A Literature Review of Artificial Intelligence Generated Advertising Effects and Future Research Agendas
GC
Guan-Lun Chen
National Yunlin University of Science and Technology
CL
Chi-Shiun Lai
Marketing and Retail
Full Paper Session
Paper
Marketing and Retail Full Paper Session
BAM2026 Conference
What Makes Volunteers Satisfied in a Non-profit Organization Community? The Perspectives from Social Capital Theory and Technology Acceptance Model
CL
Chi-Shiun Lai
GC
Guan-Lun Chen
DN
Duc Tam Nguyen
Organisational Studies
Full Paper Session
Organisational Studies Full Paper Session
BAM2024 Conference