Muhammad Anindita

Dr. Muhammad Anindita

1 article
United Kingdom Sheffield Hallam University

Biography

I initially have over ten years of experiences background in sales and marketing strategy development in the fast-moving consumer goods and petrochemicals industries. Before joining Sheffield Hallam University, I was a Senior Business Analyst for the biggest energy company in South-East Asia. I was responsible for analysing business strategy and decisions for the Board of Directors. I have a doctorate in Entrepreneurship studies (PhD) from Sheffield University Management School, a master's degree in Business Administration (MBA) from Leeds University Business School, and an Associate Fellow of the Higher Education Academy. My research is primarily concerned with the institutions of small and medium enterprises with a particular focus on internationalisation strategy and entrepreneurship. I am a lecturer in Strategic Management, Enterprise and Change at Sheffield Business School. I am a researcher in the field of entrepreneurship and business strategy and a member of the Association of MBAs (AMBA), British Academy of Management (BAM), and Institute for Small Business and Entrepreneurship (ISBE). I have a wide range of teaching experience, but my current teaching activity mainly centres on the areas of Strategic Management, Entrepreneurship, and Change.