British Academy of Management

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Maximizing Business Value through Effective Communication and Collaboration: A Study of Data Science and Stakeholder Engagement at Sky Betting and Gaming

Syeda Mahlaqa Hina Faculty of Management, Law & Social Sciences University of Bradford

Paul Goring University of Bradford

Mahwish Parveen COMSATS University Islamabad, Pakistan

Full Paper Session

Organisational Transformation Change and Development (OTCD) Full Paper Session

BAM2024 Conference