Abstract:

This paper proposes an alternative perspective of how strategies emerge – strategy as waymaking. It shows that the recent wayfinding perspective has the attendant dangers of making emergent strategy seem predestined and of clearly demarcating emergence and deliberation. It proposes as an alternative that suggests strategies emerge as strategists make their way through the world by reflexively deliberating on their concerns in light of the situations they are thrown into. It suggests that is through this reflexive deliberation that structure in terms of strategic outcomes and agency in terms of strategist identity emerge.

Please choose your submission type: Developmental Paper

Primary Track: Strategy-as-Practice

Keywords: Reshaping strategic practice;Strategist;Strategizing

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Dr. Gail Mann