The Ethical and Socio-Emotional Impact of AI-driven Synthetic Influencers on Brand Engagement and Psychological Well-being: An Exploratory Comparative Research between UK and Saudi Arabia
eBusiness and Information Systems Management
Developmental Paper Session
eBusiness and Information Systems Management Developmental Paper Session 2: IS impact on end users
Why Don’t Digital Businesses Enter Fintech Industry? A Study on Root Causes of Fintech Avoidance
eBusiness and Information Systems Management
Developmental Paper Session
e-Business and Information Systems Management (EB-ISM) Developmental Paper Session