The Agile Bridge: How Knowledge Adaptation Drives AI Adoption in Advertising SMEs

MK

Muhammad Nafees Khan Harbin Institute of Technology

ZS

Zhen Shao Harbin Institute of Technology

PP

Panthong Pornthip Harbin Engineering University

QM

Qaiser Mohi Ud Din Harbin Engineering University

International Business and International Management Virtual Paper Session

International Business and International Management Virtual Paper Session (1)

BAM2026 Conference

Smart Contracts, Smarter Exports: How AI and Digital Infrastructure Drive SME International Performance

MK

Muhammad Nafees Khan Harbin Institute of Technology

ZS

Zhen Shao Harbin Institute of Technology

PP

Panthong Pornthip Harbin Engineering University

International Business and International Management Virtual Paper Session

International Business and International Management Virtual Paper Session (1)

BAM2026 Conference

From Ethical Awareness to Sustainable Action: The Influence of AI Sustainability Awareness on Consumer Responsibility

AA

Ali Raza Akhter Harbin Institute of Technology

QM

Qaiser Mohi Ud Din Harbin Engineering University

ZS

Zhen Shao Harbin Institute of Technology

FA

Fatemeh Aramishourabi Harbin Institute of Technology

+1 more

Sustainable and Responsible Business Virtual Paper Session

SRB 38 - Consumer Behaviour, Gender and Inclusive Sustainability - Virtual Session

BAM2026 Conference