Ms. Xiangjun Ma
3 articles
United Kingdom
Publications by Year
Showing 3 of 3
Delegating the Decision: How Consumers Negotiate Autonomy and Psychological Ownership in Agentic Commerce
YY
Yao Yao
The University of Manchester
XM
Xiangjun Ma
MZ
Mengzi Zhang
University of Manchester
EX
+1 more
Eryao Xu
University of Manchester
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session (3)
BAM2026 Conference
The Role of AI Authentication in Enhancing Consumer Trust and Purchase Intention in Secondhand Luxury Live-Streaming Commerce
XM
Xiangjun Ma
RB
Rosy Boardman
The University of Manchester
CC
Courtney Chrimes
YY
Yao Yao
The University of Manchester
Innovation
Developmental Paper Session
Paper
Innovation Developmental Paper Session
BAM2025 Conference
The Role of AI Authentication in Enhancing Consumer Trust and Purchase Intention in Secondhand Luxury Live-Streaming Commerce
XM
Xiangjun Ma
RB
Rosy Boardman
The University of Manchester
CC
Courtney Chrimes
YY
Yao Yao
The University of Manchester
Innovation
Developmental Paper Session
Innovation Developmental Paper Session
BAM2023 Conference