Spatial Affordance as a Strategic Tool: How Organizations Orchestrate Ecosystem Interdependence to Foster Value Co-creation—A Case Study of the Taiwan Rice Heaven Tianzhong Marathon

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CHUN LIANG CHEN National Yunlin University of Science and Technology

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Ching-Fang Lee

Strategy Full Paper Session Paper

Strategy Full Paper Session: Innovation Ecosystems, Sustainability and Collaborative Value Creation

BAM2026 Conference