Marketing and Retail
Marketing Trust Best Paper Session

Why don’t we talk about money? A systemic understanding of the barriers to financial conversations

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SD
Sally Dibb Manchester Metropolitan University
KL
Kexing Li Chongqing Industry and Trade Polytechnic
HA
Hussan Aslam

Published in BAM2026 Conference
Publisher X-CD Journal
Date of Conference September 7–11, 2026