Abstract
Environmental change demands a shift in the public interest towards sustainable and low-carbon initiatives. To act beyond self-interest for ecological well-being, Environmental Social Responsibility has emerged as a critical behavioral outcome of donors. The study examines the role of emotional and social factors in influencing donor behavior in environmental initiatives. A multi-layered Social-Institutional Trust framework, grounded in Trust Transfer Theory and Value-Belief-Norm theory, was tested with data of 379 donors to examine social and emotional factors influencing Environmental Social Responsibility. Among social and ethical factors, digital social responsibility reveals a high impact on shaping individual Environmental social responsibility, along with the role of empathy and religiosity in emerging countries.