Marketing and Retail
Marketing and Retail Developmental Paper Session (2)

AI Empathy and Human-AI Interaction: Effects on Engagement and Wellbeing in Healthcare Services

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LA
Lana Abdulla Brunel University of London
PF
Pantea Foroudi Brunel University London
DZ
Dongmei Zha Brunel University London

Published in BAM2026 Conference
Publisher X-CD Journal
Date of Conference September 7–11, 2026
Consumer choices beyond buying: Bridging gaps in consumer online buying journey research A. Khan · M. Marchowska-Raza · M. Islam
AI Empathy and Human-AI Interaction: Effects on Engagement and Wellbeing in Healthcare Services L. Abdulla · P. Foroudi · D. Zha