Abstract
This study aims to understand the dynamics related to collective technology adoption within smart home environments using a qualitative approach. 24 interviews were conducted with seven smart households, represented by two participants in each household fulfilling different roles. Within each household, one participant served as the primary decision-maker, while the other served as the non-decision-maker of the smart home technology they were adopting. This approach captured a holistic understanding of collective adoption experiences within households, acknowledging the diverse perspectives and roles individuals play in their collective adoption journey. The study illuminates the role of innovation characteristics, including technology complexity, compatibility, observability, trialability, and relative advantages, in shaping group valence towards the adoption of novel smart home technologies in collective settings.