Abstract
The Welsh Government’s inquiry into the creative industry's workforce reveals a thriving screen sector amid post-Covid-19 challenges. However, issues such as staff shortages and skill gaps underscore the need for effective leadership and management. While skills training is acknowledged, there's a gap in comprehensive management education, particularly for employees transitioning into leadership roles. This study examines Welsh screen sector employees' attitudes toward leadership, considering the sector's unique composition of SMEs and freelancers. Utilizing Identity Theory, Implicit Leadership Theory, and Leadership Memes, the research aims to understand how cultural and social identities shape leadership perceptions. Through abductive analysis and the Zaltman Metaphor Elicitation Technique, the study seeks insights into participants' sentiments regarding leadership. The pilot sample, though small, promises rich insights into leadership dynamics. Ultimately, this research aims to inform stakeholders and develop tailored leadership education programs, facilitating the sustainable growth of the Welsh screen industry while honouring cultural identities.