Abstract
The synergy between healthcare and management research has garnered attention for its potential to revolutionise patient-centred care. This paper addresses a critical gap in understanding how perceived value in healthcare and management research can be harnessed to optimise patient care and organisational efficiency. Through an exploration of recent studies and literature, the paper explores the conceptual foundations and practical implications of value co-creation, highlighting its capacity to cultivate patient-centred care models. Additionally, it discusses the benefits and challenges of interdisciplinary research initiatives, emphasising the importance of shared vision, effective communication, and equitable partnerships in realising successful value co-creation for patient-centred outcomes.