Abstract
In the context of the fashion industry’s swift digital transformation, this study probes the multifaceted impacts on decision-making in projects. It highlights the significant role of digital transformation in reshaping communication and roles. Furthermore, it examines how digital transformation affects decision agility. Employing an integrative interdisciplinary framework, this research explores the potential enhancement of decision quality, legitimacy, and agility through big data and artificial intelligence, proposing a new paradigm for understanding the interplay between digital transformation and decision-making. This research not only addresses a significant gap in academia, but also aims to equip practitioners with actionable insights to navigate the digital transformation landscape, establishing a foundation for further comprehensive research into its extensive effects.