Abstract
Business schools are increasingly getting involved in sustainable and responsible education across the globe (Beddewela et al., 2017). However, situation is not the same in developing countries (Jamali and Samara, 2020) which makes graduates of local business schools less attractive in the job market. Resultantly, large number of students come to developed countries for accredited education which help them to progress in their career. There is a huge demand of British qualification across the globe particularly in developing countries. Resultantly, large number of students come in the United Kingdom (UK) from these countries. Considering the changing landscape of higher education sector, British universities are chipping in the foreign markets. British universities may tap into higher education sector in the South Asian region, which is mainly unexplored yet, and has huge demand of foreign qualification. This outlines an interesting opportunity for both British and South Asian universities that has a potential to create win-win situation.