Abstract
The growing relevance of social entrepreneurship among the youth underscores the urgency of understanding the interplay between moral obligation and social entrepreneurial endeavours aimed at addressing societal issues. Therefore, the present study emphasizes on exploring the relationship between of moral obligation and social entrepreneurial intentions with the intervention of theory of planned behavior. Convenience sampling technique was administered on 378 generation z studying in various undergrad and postgrad courses. We used PLS-SEM 4 for analyzing the relationships. Results confirm the pertinent role of moral obligation in fostering positive attitude towards social entrepreneurial intentions. We can infer that, Generation Z tends to prioritize societal impact over financial gain, seeking purpose-driven careers that allow them to contribute positively to the world. Implications for practitioners and policy makers are highlighted. The growing relevance of social entrepreneurship among the youth underscores the urgency of understanding the interplay between moral obligation and social entrepreneurial endeavours aimed at addressing societal issues. Therefore, the present study emphasizes on exploring the relationship between of moral obligation and social entrepreneurial intentions with the intervention of theory of planned behavior. Convenience sampling technique was administered on 378 generation z studying in various undergrad and postgrad courses. We used PLS-SEM 4 for analyzing the relationships. Results confirm the pertinent role of moral obligation in fostering positive attitude towards social entrepreneurial intentions. We can infer that, Generation Z tends to prioritize societal impact over financial gain, seeking purpose-driven careers that allow them to contribute positively to the world. Implications for practitioners and policy makers are highlighted.