Abstract
There is a paucity of empirically rigorous research that examines the role of time in authentic leadership development. This study, therefore, explores this multifaceted process through the lens of authentic leaders within a developing economy. It uncovers five factors; belief system, urge to create change, future-focused, role modelling, and experiences that stimulate leadership development across the subconscious, conscious and anchoring phase. The study contributes to the theory and practice of authentic leadership within a developing economy context. The results facilitate a better understanding of the complex interplay of time and the five factors that underpin authentic leadership development, particularly in Africa.