Abstract
Acid attacks have a profound impact on the lives of survivors. Survivors endure irreversible damage to their faces, physical injuries, psychological and emotional trauma, and social isolation. Additionally, many of them struggle to find employment due to their disfigurement, further dampening their prospects of social integration and financial independence. The current research examined the discrimination against survivors for customer-facing jobs and suggests a potential strategy to remediate this bias. Our research deployed a between-subjects experimental design. We collected data from working executives (N = 129) in India. The findings revealed that survivors received lower evaluations for customer-facing jobs compared to no-customer-facing ones. Further, we discovered that organisational diversity reputation signals can alleviate bias against survivors. This study contributes to both stigma theory and signaling theory. Moreover, our findings have practical implications for organisations.