Abstract
Peer-to-peer (P2P) lending is widely recognised as an alternative financing mechanism, yet its uptake remains limited in sub-Saharan Africa. This study explores the determinants of P2P lending adoption among Ghanaian SMEs and startups, focusing on the pressing need for improved access to finance.
Drawing on an extended Technology Acceptance Model (TAM), the research incorporates constructs such as trust, perceived risk, perceived cost, and relative advantage. Employing a quantitative survey and structural equation modelling, it scrutinises how these factors shape adoption intentions.
The findings will contribute to fintech literature by highlighting the specific challenges and opportunities in digital lending for emerging economies, while also offering practical insights for policymakers seeking to foster a supportive regulatory environment. Ultimately, this research aims to enhance SME and startup access to capital through P2P lending, thereby contributing to both theoretical advancement and tangible improvements in financial inclusion.