Abstract
This paper explores how SMEs can incorporate social value into their growth processes. Unlike traditional firm performance metrics that focus solely on financial outcomes, this research suggests considering a social value perspective that considers a firm's broader impact on society. The paper emphasizes the limitations of existing performance measures and how social value can address this gap. It argues that social value provides a more holistic view of firm growth by capturing both economic and social performance. To understand how SMEs perceive and incorporate social value, the paper introduces the Social Value Diagnostic, an actionable tool that utilises Q Methodology. This methodology enables us to delve into the subjective viewpoints of SME respondents and identify distinct types of social value adoption. Finally, the paper utilises the Social Value Radar diagram to illustrate these different types. This visual tool helps SMEs identify their strengths and weaknesses in terms of social value adoption, promoting a mutually beneficial relationship between the company and society.