Abstract
Drawing from over 100 studies in firm growth and social sustainability literature. This narrative review redefines the paradigm of small business growth by shifting the focus from how much a firm grows to how it grows, emphasising growth as a process. It explores the interplay between doing well and doing good, proposing an integrated framework that aligns economic objectives with societal impact. Employing a Foucauldian lens, the study defines social value as an immanent and participatory process driven by stakeholder well-being and societal impact. The study identifies 12 actionable managerial constructs operating mission, values, communication, leadership, routine and practices, tools and techniques, employees, customers, collaborations, capacity, products and services, supply chain and procurement. It advocates for methodological advancements such as mixed methods and impact verification systems to ensure robust measurement of social contributions and mitigate impression management for firms