Abstract
As our reliance on technology grows, its use must be effective to achieve desired outcomes. However, effective technology use is subjective, varying among different groups. The concept of technology frames explains how stakeholders' assumptions shape their perspectives, influencing technology use. While existing research emphasises the social and cognitive aspects of technology frames, less attention is given to their alignment process. This study explores how an organisation aligns technology frames to achieve effective technology use, focusing on a digital press archive that preserves cultural heritage. Data was collected from diverse stakeholders through interviews and document analysis, using an interpretive case study design. Findings reveal tensions among stakeholders and alignment approaches. By adopting a dynamic process perspective, this study contributes to the technology frames literature, offering insights into achieving stakeholder alignment in technology implementation and use.