Abstract
This study draws together parallel lines of research in counter-urbanisation, entrepreneurship and affordance theory to understand contemporary processes influencing entrepreneurial emergence and rural development in the UK. Using case study evidence from Suffolk, England, this study explores how recent in-migrant entrepreneurs perceive, have access to and use rural affordances to create a new type of rural entrepreneurship; nature-based entrepreneurship that offers the opportunity to benefit people and the environment while connecting city dwellers to rural space.