Innovation
Innovation Developmental Paper Session

Do structural holes matter? An empirical study of negative eWOM on exploitative and exploratory innovation

CH
Chin-Hua Huang
CH
Chao-Chih Hsueh
GC
Guang-Zheng Chen Feng Chia University
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
AI induction in Marketing and Advertising! Qualitative insights from practitioners in the UK. S. Bukhari · L. Curtis · P. Fleet · O. Olabode · N. Pathak
Do structural holes matter? An empirical study of negative eWOM on exploitative and exploratory innovation C. Huang · C. Hsueh · G. Chen
The Role of AI Authentication in Enhancing Consumer Trust and Purchase Intention in Secondhand Luxury Live-Streaming Commerce X. Ma · R. Boardman · C. Chrimes · Y. Yao