Marketing and Retail
Marketing and Retail Developmental Paper Session

The Impact of Front-of-Staff Ethnicity on Perceived Authenticity, Trust, and Consumer Behaviour in Ethnic Small Restaurants vs. Ethnic Restaurant Franchises

KI
Khaled Ibrahim Auckland University of Technology
BP
Balkrushna Potdar University of Tasmania
LM
Lisa McNeill University of Otago
RM
Rachel McQueen University of Alberta
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
The Effect of Social Media (X) on Consumer Complaint Behaviour in Retail Sector (Gas Station) in Saudi Arabia A. Allukhmy · P. Balaraman · J. Liu · K. Sheikh · N. Chowdhury
The Impact of Front-of-Staff Ethnicity on Perceived Authenticity, Trust, and Consumer Behaviour in Ethnic Small Restaurants vs. Ethnic Restaurant Franchises K. Ibrahim · B. Potdar · L. McNeill · R. McQueen
Business-to-Business Marketing: The theoretical integration of Servitization, Service-Dominant-Logic and Customer Experience. K. Glanfield · A. Almoraish