Abstract
African rural communities are the custodians for cultural heritage, and this presents a unique potential for cultural tourism. Co-creation as a product development strategy or a product promotion strategy would serve to provide skills and resources to sustain placemaking and to give authenticity to the cultural tourist’s experience. Placemaking in rural tourism is predicated by the inclusion of local communities as the custodians of the culture which is the central product in cultural tourism. Creative Entrepreneurs, particularly producers of cultural artifacts, can contribute to the stories and heritage of the people who live in rural communities. This paper will be a qualitative investigation designed to explore previous research on placemaking and the appropriateness of co-creation in placemaking.