Abstract
This developmental paper proposes an investigation into the existence of pre-conditions required to underpin successful implementation of co-creation as a global market development strategy for Entrepreneurial Artists in Zimbabwe. The paper examines existing literature on pre-conditions for co-creation to build knowledge and propose questions to support a primary study of the Zimbabwean context. The paper is conscious not to assume the applicability of western centric theories to solve creative entrepreneurship challenges in Zimbabwe. Primary data will be gathered from lived experiences of lead author and Entrepreneurial Artists in Zimbabwe to determine the existence of pre-conditions and perceptions of co-creation amongst participants. Data will also be gathered from previous research conducted in locations similar to Zimbabwe such as South Africa where research on co-creation is present.