Abstract
The article aims to demonstrate the influence of institutional embeddedness on the practices that organizations adopt in international strategic alliances and their implication on alliance dynamics. Whereas most studies, in international business, explore the dynamics of institutional arrangements in the context of issues relating to host countries, little is known about the embeddedness of partner firms in their respective home country institutions influencing the dynamics of an inter-organizational relationship. Our paper is based on a longitudinal study of a strategic alliance between an Indian Private Business School (PBS) and a world-renowned UK University(UKU). We explore how the institutional embeddedness of partner firms influences their alliance formation activities, the approaches to pedagogy and curriculum, as well as the approaches that the partners adopt in relation to conflict resolution