Marketing and Retail

Marketing and Retail Developmental Paper Session

Where do I really belong: Does the past influence the future belonging of front-line employees?

KG

Keith Glanfield Cardiff Metropolitan University

DD

David Dose Exeter University

CB

Christof Backhaus Edinburgh Napier University

Abstract

Research studies on the integration of front-line employees post an acquisition indicate there is an immediate potential for harmonisation of the sense of belonging between those employees from the acquired organisation and those from the acquiring organisation. Harmonisation of both groups in the long-term term remains uncertain. This paper reports the results of a quantitative study with 599 front-line employees, six years into an acquisition, finding that both groups differ in the factors that influence their sense of belonging and the strength of their sense of belonging.

Please choose your submission type

Developmental Paper

Primary Track

Marketing and Retail

Keywords

Branding and Identity,Retail

Published in BAM2023 Conference

Publisher X-CD Journal

Date of Conference September 5–6, 2023