Marketing and Retail
Marketing and Retail Developmental Paper Session (A)

ENTREPRENEURIAL MARKETING, TECHNOLOGY AND BUSINESS PERFORMANCE OF RENEWABLE ENERGY FIRMS IN PORT HARCOURT

BN
Bernard Nwekeala Department of Marketing, Faculty of Management Sciences, Ignatius Ajuru University OF Education
MO
Millicent Ohanagorom Teesside University International Business School
GO
Gbemisola Ogbolu Teesside University International Business School

Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
ENTREPRENEURIAL MARKETING, TECHNOLOGY AND BUSINESS PERFORMANCE OF RENEWABLE ENERGY FIRMS IN PORT HARCOURT B. Nwekeala · M. Ohanagorom · G. Ogbolu
I can’t get you out of my head: the impact of influencers on Millennials and Generation Z adoption of luxury products. F. Achi · M. Omar · L. Ilechukwu · A. Achi