Abstract
The digital platform-based sharing economy has become ubiquitous all over the world. How do digital labour platform ventures and their customers interpret their organizing logic and business models, in terms of creating and capturing value? Developing our contribution in a context marked by weak institutions and under-developed markets— Ghana, we draw on the recent turn to meaning-making in contemporary social theory as a lens, to explore how digital labour platform-based ventures and their users, make sense of and construe meaning, and understanding of the digital platform business model to creating and capturing value. Employing an explorative qualitative research approach, data for the inquiry comes from semi-structured interviews and is supplemented with publicly available data and documentaries on the business operations of the two case organizations. Expected findings from the study will help in theorising and extending our nascent understanding of the collective contest over how the interpretation of value creation and capture may offer a set of contradictory frames that allow providers and users to assimilate the organizing logic of digital business models into established or new categories of understanding.