Abstract
This study proposes to investigate the relationship between small and medium enterprises' strategic sustainability orientation and their green innovation outcomes. Although strategic sustainability orientation has emerged to drive firms into eco-friendly production, the effect of this novel strategic positioning remains unsettled. Recognising that the association between strategic sustainability orientation and green innovation may not always be direct, the study theorises that dynamic capability and organisational resilience may form part of the underlying conditions that improve the strategic sustainability orientation effect on small enterprises' green innovation. The study adjoins the dynamic capability theory with the organisational resilience theory to test this relationship among small businesses within a developing economy. This study will employ symmetrical (i.e., partial least square structural equation modelling) and asymmetrical approaches (i.e., fussy set qualitative comparative analysis) to determine the different configurations of conditions that result in better green innovation outcomes. In sum, results from the study can guide small and medium-scale businesses on the specific firm-level factors that reinforce sustainable strategic orientation impact on firms' green innovation outputs.