Abstract
Digital systems employed in mediating stakeholder relations in the sharing economy entail economic, legal and ethical consequences. As the sharing economy market continues to grow, the challenges created by digital mediation are likely to become more pressing. Given the providers’ perspective on those challenges is still under-researched, this paper aimed to explore the factors pertaining to the organisational and digital aspects of relationship management contributing to the providers’ perception of the work environment in the sharing economy. The study found that information asymmetry, uncertainty of working conditions and relational opportunism correlate with providers’ dissatisfaction with the company, which consequently leads to job insecurity. The findings extend the knowledge on providers’ perspectives and their participation in peer-to-peer services and offer suggestions on how to improve the organisational environment in the companies within the sharing economy sector.