Abstract
The study of ethical business is roiled by conflict between two camps. One holds that the fundamental interests of business and society ultimately converge. The other holds that they are irreconcilably in tension. What these ongoing debates miss is that the respective interests of business and society are not ossified, but instead depend on contingent market conditions, legal norms, and consumer behavior. These can be changed. With coordinated action by businesses, legislators, and consumers, the interests of business and society can be made to converge in the long run. Should businesses seek such long-term convergence? I argue that there are both moral and self-interested reasons for businesses to work toward this goal.