Absorptive Capacity, Organisational Resilience, and Brand Competitiveness in the Internationalisation of China’s Apparel Manufacturing SMEs

NA

Nor Liza Abdullah Universiti Kebangsaan Malaysia

XZ

Xu Zhe Universiti Kebangsaan Malaysia

International Business and International Management Full Paper Session Paper

International Business and International Management Full Paper Session

BAM2025 Conference

Absorptive Capacity, Organisational Resilience, and Brand Competitiveness in the Internationalisation of China’s Apparel Manufacturing SMEs

NA

Nor Liza Abdullah Universiti Kebangsaan Malaysia

XZ

Xu Zhe Universiti Kebangsaan Malaysia

International Business and International Management Full Paper Session

International Business and International Management Full Paper Session

BAM2023 Conference