When a Fast-Fashion Brand is at the Center of Controversy – the Impact on Consumer Behavior

VA

Villy Abraham Sapir Academic College

LS

Lior Solomovich Sapir Academic College

MD

Mike Dahan

NB

Noa Barnea-Levy

Marketing and Retail Full Paper Session Paper

Marketing and Retail Full Paper Session

BAM2025 Conference

When a Fast-Fashion Brand is at the Center of Controversy – the Impact on Consumer Behavior

VA

Villy Abraham Sapir Academic College

LS

Lior Solomovich Sapir Academic College

MD

Mike Dahan

NB

Noa Barnea-Levy

Marketing and Retail Full Paper Session

Marketing and Retail Full Paper Session

BAM2023 Conference