Marketing and Retail

Marketing and Retail Full Paper Session

When a Fast-Fashion Brand is at the Center of Controversy – the Impact on Consumer Behavior

Villy Abraham Sapir Academic College

LS

Lior Solomovich Sapir Academic College

MD

NB

Noa Barnea-Levy

Published in BAM2023 Conference

Publisher X-CD Journal

Date of Conference September 5–6, 2023