Marketing and Retail
Marketing and Retail Full Paper Session

Service recovery strategy in aggregator business: A moderated-moderation model with compensation, punishment, and aggregator’s effort

PK
PRATHAMESH KITTUR Indian Institute of Technology Madras
RG
Rahul Goswami Vinod Gupta School of Management, Indian Institute of Technology Kharagpur
CS
Chatterjee Swagato Queen Mary University of London

Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023