PRATHAMESH KITTUR

Dr. PRATHAMESH KITTUR

2 articles
India Indian Institute of Technology Madras

Biography

I am a professional with roles encompassing research, consultancy, teaching and academia. Currently, I am an Assistant Professor (Marketing) at IIT Madras. My area of research is Business-To-Business Marketing, and services Marketing and, I have published my research work in the prestigious journals like European Journal of Marketing, Journal of Business Research, Journal of Business and Industrial Marketing, and Journal of Air Transport Looking forward to meet you for meaningful discussion and fun. Cheers🍻

Publications by Year
Showing 2 of 2
Service recovery strategy in aggregator business: A moderated-moderation model with compensation, punishment, and aggregator’s effort
PRATHAMESH KITTUR Indian Institute of Technology Madras
Rahul Goswami Vinod Gupta School of Management, Indian Institute of Technology Kharagpur
Chatterjee Swagato Queen Mary University of London
Marketing and Retail Full Paper Session Paper
Marketing and Retail Full Paper Session
BAM2025 Conference
Service recovery strategy in aggregator business: A moderated-moderation model with compensation, punishment, and aggregator’s effort
PRATHAMESH KITTUR Indian Institute of Technology Madras
Rahul Goswami Vinod Gupta School of Management, Indian Institute of Technology Kharagpur
Chatterjee Swagato Queen Mary University of London
Full Paper Session
Marketing and Retail Full Paper Session
BAM2023 Conference