Mr. Jiazheng Nie
2 articles
United Kingdom
University of Leeds
Publications by Year
Showing 2 of 2
TikTok Marketing Research: A Systematic Review of Trends, Theories and a Proposed Future Agenda
JN
Jiazheng Nie
University of Leeds
Marketing and Retail
Developmental Paper Session
Paper
Marketing and Retail Developmental Paper Session (A)
BAM2025 Conference
TikTok Marketing Research: A Systematic Review of Trends, Theories and a Proposed Future Agenda
JN
Jiazheng Nie
University of Leeds
Marketing and Retail
Developmental Paper Session
Marketing and Retail Developmental Paper Session (A)
BAM2023 Conference