Marketing and Retail
Marketing and Retail Developmental Paper Session (A)

TikTok Marketing Research: A Systematic Review of Trends, Theories and a Proposed Future Agenda

JN
Jiazheng Nie University of Leeds
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction J. Wang · X. ZHOU
The impact of anonymity in AI service agent interaction on unethical consumer behaviour – A dehumanisation theory perspective C. Talay · N. Hajli · G. Agag · M. AbedRabbo
TikTok Marketing Research: A Systematic Review of Trends, Theories and a Proposed Future Agenda J. Nie