Marketing and Retail
Marketing and Retail Developmental Paper Session (A)

Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction

JW
Jing Wang
XZ
XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY
Published in BAM2023 Conference
Publisher X-CD Journal
Date of Conference September 5–6, 2023
Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction J. Wang · X. ZHOU
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