Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction

JW

Jing Wang

XZ

XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY

Marketing and Retail Developmental Paper Session Paper

Marketing and Retail Developmental Paper Session (A)

BAM2025 Conference

Exploring Emotional Engagement in AI-Driven Retail Chatbots: Balancing Emotional Value and Communication Efficiency to Enhance Customer Satisfaction

JW

Jing Wang

XZ

XIAO ZHOU GLASGOW CALEDONIAN UNIVERSITY

Marketing and Retail Developmental Paper Session

Marketing and Retail Developmental Paper Session (A)

BAM2023 Conference